Position Summary

As a Demand Generation Specialist, you will be responsible for executing B2B demand generation initiatives across multiple channels. You will support the process of defining target customer segments, developing the appropriate outreach strategies, and executing the campaigns. Your focus countries will, primarily, be the US, Canada, the UK, and Australia, with the goal of reuse around the world.

Key Responsibilities

• Performing market analysis to identify the niches and best fit accounts we should be focusing on
• Developing, executing, and monitoring multi-channel demand generation campaigns. Tactics may include content creation, webinars, co-marketing activities with partners, paid media, and direct emails.
• Defining and refining the campaigns’ target audiences and ICPs (Ideal Customer Profile)
• Developing and overseeing lead scoring process
• Implementing customer journeys, email nurturing campaigns, landing pages and in Marketing Automation System
• Creating and managing paid campaigns in various channels e.g. Google, LinkedIn
• Measuring and reporting on impact of campaigns

Required Skills & Experience

• Bachelor's degree in marketing / business / communications or equivalent work experience
• Minimum 3 years of marketing experience (in e-learning sector desirable), preferably for B2B companies, with a heavy emphasis on demand generation programs
• Demonstrated success running and reporting on digital marketing programs
• Analytical thinking skills - uses data to drive strategy and to focus activities
• Great communication skills in English (verbal and written)
• High-quality of work and attention to detail
• Love of learning and broadening knowledge and skills

Preferred Experience

• Advertising: Google Ads, LinkedIn Ads, Facebook Ads, Twitter Ads
• Analytics: Google Analytics, Google Data Studio, Google Insights
• Experience in Marketing Automation, e.g. Hubspot / Marketo / Eloqua / Pardot / Dynamics 365
• Experience with CRM systems
• Knowledge of SQL (not required but highly desirable)

Skills & Competencies

• Creative & goal oriented, shows passion for what they do
• Strong understanding of digital content and marketing tactics
• Ability to apply creativity to content and campaigns
• Desire to solve problems and persist until solutions are found
• Ability to independently prioritize tasks based on performance expectations and deadlines
• Team player that is reliable, flexible, helpful and works well in a collaborative environment

Send your CV to career.marketing@vertabelo.com. Enter the name of the position in the subject of the e-mail.